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Digital Marketing/ Brand Consulting

What is PUR Spices?

PUR Spices is a line of global sauces and spice blends that are free from the top 9 allergens, without sacrificing flavor. Founded by a mom on a mission to make cooking more accessible and safe for her food-allergy family, PUR Spices has carved out a niche in the clean-label aisle.

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Pur Spices

How Did We Help?

Objective:

To develop an organic social strategy and email marketing campaign for globally-inspired sauce and spice brand, PUR Spices LTD and to leverage key messaging during promotional periods and evergreen moments.

Marketing Strategy:

Developed a consistent social cadence @purspices, focused on product versatility and clean ingredients. Then carried over core messaging to speak to both PUR Spice’s pre-existing consumer base and excite a new audience.

The Numbers

Grew Instagram Following By

+20%

Grew TikTok Following by

+44%

Compared to a +1.48% industry average

Total Social Views

215,479

Average DTC Sales via Social v. LY:

+800%

Average Social Engagement Rate

8.9%

Compared to a 1.48% industry average

Email Open Rate

54%

Compared to a 35.6% industry average

Average Order Size via Email

$44.00