Shared Planet
Brand Strategy & Consulting · Creative Direction
Email Marketing · Paid Social Ads
Brand Strategy & Consulting · Creative Direction
Email Marketing · Paid Social Ads
Shared Planet™ is the first color cosmetics brand to put the pursuit of social and environmental change before all else. The brand, and its products, bring visibility to endangered animals and donates 10% of proceeds to animal-related charities across the world. Shared Planet™ has built its foundation on maintaining a vegan and cruelty-free status, and they partner with social media influencers, who are equally passionate about animals, who use their platforms to help spread awareness.
To develop a clean and sustainable color cosmetics brand that is centered around giving back to the planet.
Launched with the Tiger and Polar Bear Collection, featuring two eyeshadow palettes and 4 high-shine lip glosses.
Developed an omni-channel strategy, utilizing a tiered creator campaign, paid media strategy, and coordinating email marketing campaign.
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