PUR Spices
PUR Spices

Social Media Management · Brand Strategy & Consulting

Paid Social Ads · Email Marketing · Web Design & Development

What is PUR Spices?

PUR Spices is a line of global sauces and spice blends that are free from the top 9 allergens, without sacrificing flavor. Founded by a mom on a mission to make cooking more accessible and safe for her food-allergy family, PUR Spices has carved out a niche in the clean-label aisle.

PUR Spices product

How Did We Help?

Objective

To develop an organic social strategy and email marketing campaign for globally-inspired sauce and spice brand, PUR Spices LTD and to leverage key messaging during promotional periods and evergreen moments.

Marketing Strategy

Developed a consistent social cadence @purspices, focused on product versatility and clean ingredients. Then carried over core messaging to speak to both PUR Spice's pre-existing consumer base and excite a new audience.

The Numbers

+20% Grew Instagram Following
+44% Grew TikTok Following Compared to a +1.48% industry average
215,479 Total Social Views
+800% Average DTC Sales via Social v. LY
8.9% Average Social Engagement Rate Compared to a 1.48% industry average
54% Email Open Rate Compared to a 35.6% industry average
$44.00 Average Order Size via Email