Aavrani
Creative Direction & Production
Creative Direction & Production
Founded by Rooshy Roy, Aavrani is a beauty brand rooted in Ayurvedic rituals backed by clinical performance to provide hair and skincare that meets your everyday needs.
Develop a set of speculative advertisements to speak to the ritual nature of haircare across generations.
Creating visuals that were both in line with the brand along with developing story that spoke to the emotional nature of haircare, connecting with diasporic audiences and beyond.