Brand Strategy & Incubation/Digital Marketing/Influencer Marketing
Brand Strategy & Incubation/Digital Marketing/Influencer Marketing
Shared Planet™ is the first color cosmetics brand to put the pursuit of social and environmental change before all else. The brand, and its products, bring visibility to endangered animals and donates 10% of proceeds to animal-related charities across the world. Shared Planet™ has built its foundation on maintaining a vegan and cruelty-free status, and they partner with social media influencers, who are equally passionate about animals, who use their platforms to help spread awareness.
To develop a clean and sustainable color cosmetics brand that is centered around giving back to the planet
Launched with the Tiger and Polar Bear Collection, featuring two eyeshadow palettes and 4 high-shine lip glosses
Developed an omni-channel strategy, utilizing a tiered creator campaign, paid media strategy, and coordinating email marketing campaign.
20.78M
Translated to 16,677 clicks to sharedplanet.com
27%
Compared to a 2.5% industry average
7.77M
8.7%
$38.44