Digital Marketing, Creative Direction
Digital Marketing, Creative Direction
Nawala is a collection of artisanal, protein-packed rolls, handcrafted from scratch using South Asian family recipes and organic ingredients. Packed with protein and ready in minutes, these Karachi rolls are lunch made simple and flavorful.
To develop an organic social media strategy to establish social proof for the brand along with product introduction to new audiences.
Hone in on key value propositions for each product and introduce lifestyle oriented content to emphasize the daily use case of Nawala’s rolls.
1.46M
12.6%
2433%
3.2%
Compared to a 0.3% industry average