Bindaas (adj.)
- describing an individual or entity as carefree, trendsetting and open-minded

At Bindaas, we are centered around uplifting South Asian brands and voices. Having been pioneers in the luxury retail industry, we aim to provide services ranging from digital marketing, communications, influencer marketing, and brand strategy and incubation.

We approach every project by creating effective and innovative marketing solutions while honoring the heritage that inspires and unites our community.

Founder Image

Our Founder

Having been engrossed in the luxury retail space since 2019, Aashna Sharma has become an innovator in beauty. Starting at the age of 15, she began her own color cosmetics business called Shared Planet. At Shared Planet, she developed multiple successful influencer campaigns featuring Nicole Guerriero and Christen Dominique. Through this work she rapidly developed her own network of creators and professionals within the retail industry. While simultaneously growing her own indie brand, she worked for NARS Cosmetics and Oribe Hair Care, understanding how to communicate the values of heritage brands while staying on trend in a competitive landscape. Within these roles she has established brand partnerships with Roblox and NYFW.

Inspired by the work she has done and the amazing fellow entrepreneurs she has met along the way, in 2024, Aashna launched BINDAAS. Aiming to communicate the visions of other South Asian businesses and amplify the beauty of South Asian culture, she looks forward to every new challenge.

Her work across her company and various others, she has received features in British Vogue, Glossy, and Beauty Independent and had her products carried across BoxyCharm and Verishop. She currently resides in Brooklyn, NY with her adorable corgi, Queso.

Digital Marketing

Having worked with digital-first brands we understand the importance of communicating across digital channels. Whether it’s email communication, social media management, or search engine optimization, we are here to carry out your brand vision seamlessly across platforms through data-informed decisions. By developing consumer touchpoints we want to increase brand awareness and support your KPI goals.

Our Services

➜ Case Study

Influencer Marketing

In this era, all industries are rapidly driven by social media. So we know how crucial it is to create organic connections with creators. Through our database, we will create authentic and effective partnerships, ranging from micro to mega-creators to maximize your marketing budget. From activations and brand events to ambassador programs, BINDAAS aims to build iconic collaborations to bring your brand to new audiences.

Brand Development

Regardless of what stage your brand is in, we are here to help. Perhaps you have the next great idea, through our industry knowledge and insights into customer appetite, we are excited to set you up for success. Or maybe you are a heritage brand; we will strive to communicate your legacy and values through new channels, ideating on your history to ensure brand longevity.

E-Commerce Development and Management

A seamless customer experience is critical to driving your revenue. Through creating a consumer-friendly UI and by seamlessly building out the backend, we provide a fully customizable e-commerce service. By remaining at the forefront of AI and AR we aim to help accomplish your online business goals, keeping your audiences excited and engaged.

"a creative person has to create. it’s as simple as that." - Anita Desai

Your Name

where heritage comes to thrive

Our Socials

Stay Updated

Subscribe to our Newsletter
Subscribe

Let's Connect

Email Us