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Bindaas (adj.)
- describing an individual or entity as carefree, trendsetting and open-minded

At Bindaas, we are centered around uplifting South Asian brands and voices.

As a collective of seasoned experts, strategists, and creatives we aim to provide 360 marketing services that resonate with all audiences.

We approach every project by creating effective and innovative marketing solutions while honoring the heritage that inspires and unites our community.

Our Services

Our end to end marketing services have got you covered. Now's the perfect time to kick your feet up and grab a cup of chai.

Clarity comes first, from positioning and value proposition to a GTM plan that reflects how people actually shop today. Audience fluency paired with commercial rigor keeps the strategy both true to the founder vision and built to perform.

Branding and design is the first touch point for any brand. Rooted in your story while maintaining key branding principles, our designs resonate with your community and convert.

Content becomes a repeatable system that turns product truth into stories people want to watch, save, and share. Cultural insight and creator instincts make it feel native on the feed while still supporting growth.

Paid starts with creative that earns attention fast, then intentionally strategy to make the next step unmistakably clear. A brand first testing approach protects distinctiveness while scaling what works.

Creator partnerships are curated like long term relationships, not one off placements. Values, audience fit, and cultural context guide every match, resulting in content that feels real and result oriented.

Email turns into your highest leverage owned channel, from foundational flows to campaigns that educate and sell with intention. Voice driven storytelling plus smart segmentation keeps every send personal and revenue minded.

The big idea and the details get shaped together, from concept to styling to shot list, so everything stays cohesive across channels. Taste plus structure means the creative stays bold while giving you the time to focus on how the business scales.

Experiences get designed to make the brand tangible through community, culture, and moments worth talking about. When celebration leads the strategy, the activation feels meaningful, photogenic, and press ready.

E-commerce is a given for any business. A premium digital experience gets built to guide customers with clarity from first click to checkout. Brand storytelling paired with conversion-thinking creates a site that sells while building a loyal community along the way.

Case Studies

Founder Image

Our
Founder

Having worked in big beauty for over 7 years and starting my own cosmetics brand, I firsthand understand the difficulties of outsourcing to agencies.

That's why I sought out to flip the script.

We take a client first approach, developing strategies that fit your business model. Whether it's helping brands build stories that deliver or working one on one with founders to tackle complex problems, we just get it.

With clients spanning industry from food & beverage, fashion, and beauty, I continue to stay inspired by my fellow entrepreneurs. I hope you feel at home here and I can't wait to chat!