Bindaas (adj.)

- describing an individual or entity as carefree, trendsetting and open-minded

At Bindaas, we are centered around uplifting South Asian brands and voices. Having been pioneers in the luxury retail industry, we aim to provide services ranging from digital marketing, communications, influencer marketing, and brand strategy and incubation.

We approach every project by creating effective and innovative marketing solutions while honoring the heritage that inspires and unites our community.

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Digital Marketing

In today's ever-evolving digital ecosystem, every touchpoint, from the inbox to the feed to the search bar, plays a unique role in telling your brand's story. At Bindaas, we don't treat email, paid and organic social media, and SEO as separate silos; instead, we weave them into a cohesive journey that feels fresh and authentic. Our philosophy is to craft scroll-stopping concepts and curiosity-sparking email journeys while continuously monitoring engagement and optimizing in real time so every campaign element supports your KPIs without ever feeling gimmicky.

Our Services

Influencer Marketing

In today's fast-paced, social-first landscape, forging genuine connections with creators is non-negotiable. Leveraging a proprietary database of micro- to mega-influencers, Bindaas curates authentic, high-impact partnerships designed to stretch every marketing dollar. From immersive activations and exclusive brand events to long-term ambassador programs, Bindaas builds signature collaborations that open doors to new audiences and elevate your brand's presence.

Brand Consulting

Regardless of what stage your brand is in, we are here to help. Perhaps you have the next great idea, or maybe you are a heritage brand looking to expand. Through our industry knowledge and insights into customer appetite, we are excited to set you up for success. We will strive to communicate your legacy and values through new channels, ideating on your history to ensure brand longevity.

E-Commerce Development and Management

A seamless customer experience is critical to driving your revenue. Whether leveraging Shopify, Square, or a fully custom website, we design consumer-friendly interfaces and, depending on your business needs, create tools to enhance the customer journey and ensure your highest-margin channel continues to grow. By staying at the forefront of AI and AR technologies, we help you achieve your online business goals while keeping your audiences excited and engaged.

Our Founder

Having been engrossed in the luxury retail space since 2019, Aashna Sharma has become an innovator in beauty. Starting at the age of 15, she began her own color cosmetics business called Shared Planet. At Shared Planet, she developed multiple successful influencer campaigns featuring Nicole Guerriero and Christen Dominique. Through this work she rapidly developed her own network of creators and professionals within the retail industry. While simultaneously growing her own indie brand, she worked for NARS Cosmetics and Oribe Hair Care, understanding how to communicate the values of heritage brands while staying on trend in a competitive landscape. Within these roles she has established brand partnerships with Roblox and NYFW.

Inspired by the work she has done and the amazing fellow entrepreneurs she has met along the way, in 2024, Aashna launched BINDAAS. Aiming to communicate the visions of other South Asian businesses and amplify the beauty of South Asian culture, she looks forward to every new challenge.

Her work across her company and various others, she has received features in British Vogue, Glossy, and Beauty Independent and had her products carried across BoxyCharm and Verishop. She currently resides in Brooklyn, NY with her adorable corgi, Queso.

"a creative person has to create. it's as simple as that." - Anita Desai

Digital Marketing

Our Services

Influencer Marketing

Brand Consulting

E-Commerce Development and Management

where heritage comes to thrive

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